Prime FYC
Fall Awards Cookie Box
Our brief was to design a mailer that encourages awards season voters to consider titles from Prime and Amazon Studios. Our client requested a concept that was entertaining, enticing, and felt premium. The concept we landed on was sending critics, voters, and press something they were sure to welcome...cookies!
Key Services
  • Concepting
  • Art Direction
  • Design
  • Copywriting
  • Production
The Invitation

In order to celebrate the talent that came together to create these stories, we chose to represent the film world through a combination of iconography. The illustrations weave together to create the embossed, die cut envelope. Elegant typography and gold finishes pull this invitation together.

The Cookies

Each title was assigned a cookie — for instance, Dead Ringers was Red Velvet to tie into the thematic color treatments used in the art direction of the show. We worked with Last Crumb to customize their existing packaging, adding show title treatments on the front and show quotes on the back.

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