Prime Video FYC
Countdown to 2024
The Awards team at Prime Video asked us to concept and create a holiday gift for critics, industry voters, and press to highlight 31 top movies and shows. We landed on the concept “Open the Door to More,” an elegant and playful take on an advent calendar, teasing out the metaphor that each movie or show is a portal to its own world.
Key Services
  • Concepting
  • Art Direction
  • Copywriting
  • Design
  • Production
Design Elements

The outer packaging was designed with a fun nod to the advent and was engineered to be protective. Once the user unzips the outer packaging, the box falls open to reveal a card inviting them to explore ConsiderAmazon.com and all the titles on offer. The production materials were 100% recyclable.

Perforated Doors

Each door opens to reveal the title treatment for that show and that day’s gift.

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