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Prime Video FYC
Countdown to 2024
The Awards team at Prime Video asked us to concept and create a holiday gift for critics, industry voters, and press to highlight 31 top movies and shows. We landed on the concept “Open the Door to More,” an elegant and playful take on an advent calendar, teasing out the metaphor that each movie or show is a portal to its own world.
Key Services
  • Concepting
  • Art Direction
  • Copywriting
  • Design
  • Production
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Design Elements

The outer packaging was designed with a fun nod to the advent and was engineered to be protective. Once the user unzips the outer packaging, the box falls open to reveal a card inviting them to explore ConsiderAmazon.com and all the titles on offer. The production materials were 100% recyclable.

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Doors to More

The exterior advent box is designed as a set of French doors that open to reveal 31 elegant and unique doors, with gold foil leaping out of a simple color palette. Starting on December 1st, the recipient opens a door each day, counting down to the new year. Each door is illustrated to represent a show and opens to reveal a small gift that links to the title’s main plot or theme.

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Perforated Doors

Each door opens to reveal the title treatment for that show and that day’s gift.

The Gifts

Our parameters for choosing the gifts were multiple: the gifts had to be small and light, they had to fit into the overarching budget, and most importantly, they had to be thematically relevant for the titles they represented. The overall collection was meant to be diverse – a mix of practical, useful, and entertaining items.

  • Red, White, and Royal Blue

    Harney & Sons Tea

    A “royal” tea tin for a royal romp.

  • Swarm

    Mike’s Hot Honey

    This show is spicy.

  • Gen V

    Generic Bandages

    This show is a bloody mess.

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