Flora Botanics
Branding and Packaging
Branding and Packaging
Maria Langbauer, an entrepreneur and environmental activist born in the Serro do Espinhaço mountains of Brazil,
came to us to help develop her new brand, Flora Botanics. She is developing a line of skin and body products
that contain ethically harvested, sustainable ingredients native to Brazil. Building this company will allow her
to reinvest in and support the small Brazilian communities and tribes who harvest her product ingredients.
Key Services
- Creative Direction
- Brand Identity
- Art Direction
- Copywriting
- Design
- Illustration
- Packaging
Sense of History
The design direction we landed on is warm, personal, and rooted in Maria’s home and brand story. Utilizing photography layered with illustration, the look is nostalgic and playful, evoking the magic of childhood while honoring place.
Logo Design
The logo is hand-illustrated and nods to Brazil’s vibrant arts culture.
Packaging Development
We designed Flora’s 100% recyclable and biodegradable packaging with the least amount of material — boxes are folded from a single piece of cardboard and assembled without glue.
