Countdown to 2025
- Concepting
- Art Direction
- Brand Identity
- Copywriting
- Packaging
- Photography
A bright pink ribbon secured a holiday card to the box exterior, offering festive messaging and viewing instructions. When opened, the box revealed a neatly arranged grid of colorful gift boxes, each adorned with silver-foiled countdown numbers and decorative accents to evoke a celebratory, advent-inspired feel. A removable top tray uncovered a second layer of gifts below, with the nested design carefully engineered to keep the overall footprint compact.
The outer packaging nodded to the interior design while ensuring durability in transit. The entire kit was made entirely from recyclable materials.
Our gift selection was guided by several criteria: items had to be small, lightweight, budget-conscious, and thematically aligned with the titles they represented. The final curation was intentionally diverse—a mix of practical, whimsical, and entertaining surprises designed to help recipients “tackle” the holidays with ease.
Each gift box included a message printed on the inside of the lid, providing context and enhancing the storytelling behind each item. For the Mr. & Mrs. Smith box, the message read: “This serum is really something.” – Donald Glover as John Smith. Inside was a calming essential oil labeled “Truth Serum”—a playful nod to a scene in the series where spies John and Jane Smith take real truth serum, and a thoughtful way to help recipients unwind during the holiday rush.
