Prime FYC
Fall Awards Activity Kit
Our objective was to entice voters to engage with and consider 46 Amazon Originals on Prime. Amazon requested that the aesthetic of the mailer be fun, enticing, and timeless, and that the execution not be wasteful or overly expensive.
We landed on a charming activity kit. The main element, a book, is tactile and layered in look with photos, critic quotes, and illustrations showcasing key talent, costume, and set design. Clio Entertainment award winner.
Key Services
  • Concepting
  • Art Direction
  • Design
  • Illustration
  • Production
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The Kit

The kit is filled with creative moments that link back to content from the shows: word searches, crossword puzzles, games, and illustrated coloring pages. Crayons are named to tie into shows (Hunters Yellow, The Boys Blue). Recipe cards are sprinkled throughout the book, bringing the shows and characters to life in unexpected ways. A set of mailable postcards feature quotes from the shows. A custom microwave popcorn bag provides a snack while watching.

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The Games

A crossword puzzle called “Talent Scout” asks questions about the cast of the shows. “Hollywood Hunt” features show titles in a word search format. We also created games specific to individual shows — for instance, The Boys Mad Lib.

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