Ox Restaurant Identity
Our Role: Concepting, Art Direction, Design, Pattern + Illustration
Utilizing an Argentinian wood-fired grilling tradition and showcasing the best seasonal seafood, meats, and produce the Pacific Northwest has to offer, Ox is accurately described as “Argentinian-inspired Portland food.” Our identity for chefs Greg & Gabi had to embody their restaurant’s rustic culinary style, alongside the fusion of the aesthetics of Portland and Argentina.
Our identity package included: logo, custom pattern, menu suite, business and calling cards, wood-burned menu boards, gift cards, website, guest capture card, and t-shirts.
