Nike: Women’s Amplify Identity
Our Role: Concepting, Art Direction, Design + Illustration
Nike Women’s Training asked us to work on a big new idea called Amplify. They wanted to re-define Nike as a brand for Women. We got to dive deep into the consumer experience, and discover all her touch points. The lounge area was designed as a community space. The Polaroid wall is made up of snaps taken during NTC events, and the chalkboard calendar reflects upcoming events. A large video screen was utilized as a dynamic lookbook. The pillows were created with recycled Nike apparel and books were curated specifically for this audience. The goal was to create a space she loves to hang out in.
As part of the Nike Women’s Amplify project, we designed thank you cards, hang tags, a lookbook, and packaging.
