Amazon Prime Video: EMMYS FYC Digital Catalogue
Our Role: Creative Direction, Art Direction, Design + Production
Our objective for the Emmys FYC 2021 Digital Catalog was to create a unique experience that would entice voters to interact with and consider Amazon Originals on Prime Video. We landed on a visually elevated, elegant and easy to navigate website, with fun discovery moments to engage and entertain voters. The website provides an all-encompassing viewing and interaction experience for voters, giving them a space to casually view or go deeper into the background of this season’s award picks.
The site opens with a text animation that invites the viewer to consider Amazon Originals, and lands on a clean, easy to navigate grid overview of the eligible titles. From the grid overview, the viewer navigates by sorting genres or by clicking into an individual title. Show pages are presented with a trailer, images, illustrations with factoid pop-ups, nomination and win laurels, and short video clips that give the viewer a synopsis of the show and invite them to watch.
